Who I Am
I have a track record of developing marketing strategies for B2B and B2C initiatives that increase brand awareness and drive revenue growth. I have event planning experience for trade shows, sales conferences and consumer facing activations. I've led internal and external teams to create and produce both printed and digital sales materials and consumer focused promotional collateral. I leverage assets and deliver data that can be used to learn, test and grow into the future. As for life off the clock, I’m a native of Brooklyn New York who is also an avid world traveler, cook & baker who likes to eat and loves to dance.
What I Do
I'm a creative problem solver interested in ideas to enhance engagement and drive sales. With expertise in traditional and digital channels, I’m a marketer known for launching debut talent and growing international best-selling brands. I build strong vendor and client relationships that always have an eye on long term results and reciprocal benefits. I always keep an eye on scheduling, creative execution, and budget. I'm exhaustively curious and always eager to learn. I'm adaptable and have the ability to adjust priorities and timelines. I believe that collaboration leads to the best ideas and supporting teams to use their voices to elevate project and corporate goals.
Integrated Omni-Channel Marketing Strategy – (Digital, mobile, broadcast, OOH) Leveraging what you say on the channels you choose to address your customer and ensuring the message is relevant, resonating and realizing right results based on initial target criteria.
Audience Targeting and Development – Identifying your core audience and the ways and timing around when and how often to engage.
Content Strategy – Developing personas that resonate for the company and turn the persona into person. Understanding and matching the brand story to the consumer.
Team Building – identifying the voices that need to be in the room and creating space to understand the customer experience from the side of the business POV and the customer POV.